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Mark Tercek on the importance of measuring the effectiveness of our conservation work

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In this live recorded video, President and CEO of the Nature Conservancy Mark Tercek, addresses the 70-plus scientists, senior managers and One Conservanc y Priority directors assesmbled at the Conservation Measures Summit II held on Long Island, September-October 2009. In his tak, Mark emphasizes the importance of strategy effectiveness measures to the Conservancy, illustrating his point with a vivid case study where he implemented strategy effectiveness measures as a board member in a New York non-profit for adult literacy and the results caused the non-profit to make a major paradigm shift in management.

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