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CCNet Case Study: WWF-Australia Palm Oil Campaign

Gaskell, Lydia - WWF-Australia

In this written case study WWF-Australia shares how they applied WWF’s Project and Programme Management Standards (PPMS) to create a well managed and targeted Palm Oil Campaign. While palm oil can be found in many of the products we purchase every day, palm oil plantations, when managed unsustainably, pose a serious threat to biodiversity and people in the topics. Since Australia imports considerable amounts of palm oil to satisfy consumer needs, WWF engaged in an ambitious Palm Oil Campaign to target major industry stakeholders and to promote market conditions to adequately label and recommend certified sustainable palm oil. Project innovations include a creative approach to follow PPMS steps iteratively, moving backwards and forwards within steps in order to continuously test assumptions, to design and implement an advocacy campaign based on footprint issues. Here you can find more information about the scorecard produced by this project.  This case study was featured at the 2010 CCNet Rally, and here you can see and hear the presentation.