Once a strategy is selected, and before we take action, it is important to summarize the conclusions reached in the preceding steps in a format that others outside the planning process can understand. This summary comes in the form of a theory of change, which clearly articulates the conservation challenge your team is trying to solve, the strategies you will use to solve them, and the resulting outcomes. Outcomes should specify what improvements to conservation targets and connected human well-being will be achieved in a way that is geographically specific, measureable and time-bound. In addition, the theory of change should explain why your organization or team is the appropriate one to implement these strategies, and whether enabling conditions or external opportunities or threats motivate implementation of the strategy at the present time.