The Natural Capital project is a joint venture among Stanford University's Woods Institute for the Environment, University of Minnesota's Institute on the Environment, The Nature Conservancy, and World Wildlife Fund. The goal is to engage leaders in key institutions and meld world-class research and development with influential, on-the-ground conservation programs. To do this the Natural Capital project is developing tools to quantify the value of natural capital and demonstrate the use of these tools to integrate scientific and economic understanding of natural capital into decision-making.