Measures help us to assess basic management questions across much of our conservation strategy portfolio:

• What results are we holding ourselves accountable for and are we making progress?
• Which interventions (A.K.A. strategies or actions) are working and which aren’t?
• What are important social and economic impacts of our interventions?
• Are we receiving an acceptable conservation return on our investments (ROI)?

These measures can assess interventions that are project-level, cross-cutting (those being implemented concurrently at multiple projects or programs within one organization) and a syntheses of those applied widely by many agencies and organizations (meta-analyses).